A great honor and challenge designing this skybox for FC Groningen!
 

In the small space 10 by 4 m2 two functions had to be realized:
1) a bar, welcoming the visitors + as an entrance towards the tribune,
2) a studio for making promotional films & interviews.

Furthermore, two managers had an opposite studio request: one wanted a laid back lounge atmosphere & the other wanted a neat table for serious interviews.

 

Form followed function: the logo's shape became the design starting point. The letter G of the logo was abstracted to a hexagon. The entire space, including floor and furniture, was built up by hexagons.

The floor makes a puzzle of hexagon tiles, including a football centre spot. The bar is built by several 3D hexagons: the bar itself, shelves and sofas. To save space, on the wall towards the tribune foldable logo tables were designed for food and drinks. The studio got a football table made out of hexagons. On the wall you see changeable logo photo frames: on the left the FC Groningen team +,on the right the current team formation, playing the match. The green logo lamps are functional eye catchers.

Due to corona this project was unfortunately not realized, but as it really shows my way of conceptual thinking, designing through the eyes of the customer, I wanted to share it with you.