PROJECT | PIZZERIA | RENOVATION & BRAND IDENTITY
This concept tells the story of a young family starting a new pizzeria snack bar in the old city center of Breda. They want a great customer experience in short walk-through times.
CHALLENGE
How do you respect the city, the owners and the new customers to be, in a monumental building with a long, narrow shape? Due to my extensive hospitality experience, I could infuse this design with smart routing, the owner’s character, and some remarkable details to attract the right customer.
CONCEPT
Captivated by their relax-and-enjoy-life mindset, I based the interior concept on the owners’ identity and their target customer. By reflecting their essence, we attract the right clients. Focus number one: turn the only window into an element that invites people to come in and taste the good stuff. Simple yet elegant furniture fills up the space and creates a cool vibe.
SPECIAL ELEMENTS
The urban materials and rough colors match the owners’ character. At the same time, it creates the perfect contrast for colorful pizzas to pop out. I made better use of the window front to attract new customers in, while the ones in store can relax. The entire layout and its materials got a makeover, which turned it into a complete renovation. The bar and oven are now at the back, as a connection to the kitchen and to make better use of the window front. The brand-new seating area is designed to unwind and look out of the street. A custom-made wooden bench and the wooden floor, walls and ceiling embrace you with a warm welcome.
PROJECT | PIZZERIA | RENOVATION & BRAND IDENTITY
This concept tells the story of a young family starting a new snack bar and pizzeria in the old city center of Breda. They want a great customer experience in short walk-through times.
CHALLENGE
How do you respect the city, the owners and the new customers to be, in a monumental building with a long, narrow shape? Due to my extensive hospitality experience, I could infuse this design with smart routing, the owner’s character, and some remarkable details to attract the right customer.
CONCEPT
Captivated by their relax-and-enjoy-life mindset, I based the interior concept on the owners’ identity and their ideal customer to be. By reflecting their essence, we attract the right clients. Focus number one: turn the only window into an element that invites people to come in and taste the good stuff. Simple yet elegant furniture fills up the space and creates a cool vibe.
SPECIAL ELEMENTS
The urban materials and rough colors match the owners’ character. At the same time, it creates the perfect contrast for colorful pizzas to pop out. I made better use of the window front to help attract new customers while the ones that ordered can relax here. The brand-new seating area is designed to unwind and look out of the street. A custom-made wooden bench and the wooden walls and ceiling embrace you with a warm welcome.
REFERENCE OWNERS
"We are very happy with the final product she delivered, we recommend Vanessa - she exceeded our expectations while being trustworthy, professional and able to bring visions to life!
- Creative, client-focused approach.
- Flexible, spontaneous “ out of the box” thinking.
- Capable of brainstorming, expressing her opinions while taking in consideration the ever changing thoughts we had.
- Successfully managed to change the plans “ last minute” and delivered a high quality concept which was within our time and money budget.
- She provides sustainable design solutions - 2D and 3D presentations which helped us a lot in understanding the space we needed to redecorate and renovate.
- The communication with Vanessa was professional with a touch of personal sparkle, she managed to combine very well the work goals with a relaxed vibe.
She is a smart designer with wide imagination and has always been hands-on throughout our project."
Adela Patriciu
