PROJECT | FOAM CAFE | AMSTERDAM 

 Foam Café is part of Foam Photography Museum Amsterdam. It is a great spot for customers to combine the museum visit for a drink and a snack, but also to get lost in the many available photo books and magazines. 

 

CHALLENGE

Foam wanted to invite more passers-by and museum visitors into their cozy cafe. Great teamwork makes any project fly. That’s why, in every project, I strive for co-creation. So when Foam wanted to invite more passers-by and museum visitors into their cozy cafe, we agreed that I could add more brand extension, sparkling interaction, and inspiration.

 

CONCEPT

This project was all about striking the right balance between interaction and privacy. The arrangement of the space now lets visitors choose to either be in touch with one another, or to have more of a private space.

 

SPECIAL ELEMENTS

The sofas are upholstered in strong and recognizable Foam red.
I love how it turned out. There’s space for everyone's needs, while feeling like Foam Café as a brand.